PLUS, it’s how a grocery store says thank you.
PLUS isn’t another rewards program. It’s more like a thank you program. There’s no card, you don’t need to sign up to get our sale prices and you never have to clip coupons again. It’s just exclusive sale information, thank you gifts and surprise discounts at the register just for shopping with us.
Sign up today and:
- Earn points towards free product
- Get additional national coupons available each week powered by Google
- Support your local schools
- Get notifications about upcoming events, promotions and sales (via SMS or email)
Frequently Asked Questions
The PLUS Rewards Program is a special way for us to give back and say thank you to our guests. There is no card to get the sales price and you never have to clip paper coupons again. With PLUS Rewards you get exclusive sale information, thank you gifts, surprise discounts at the register and rewards just for shopping with us.
There are two easy ways to become a member:
- Sign up at the register. Tell the checker that you would like to become a PLUS Rewards member, give the checker your phone number and then go home and complete your profile online on your store’s website.
- Sign up at the service desk - simply fill out a brochure or talk to our helpful and friendly staff.
No you do not. The PLUS Rewards program is just a benefit, not a requirement. You are guaranteed to get our everyday low sale prices every time you walk into our stores, whether you are a PLUS Rewards member or not.
PLUS Rewards is available at all Lin’s Fresh Market, Dan’s Fresh Market, Dick’s Fresh Market and Fresh Market stores and all promotion points can be earned and redeemed at all stores unless otherwise specified.
You will be asked to share your name, phone number, email, address, birthdate and a few interests. Lin’s Fresh Market, Dan’s Fresh Market, Dick’s Fresh Market and Fresh Market and Associated Food Stores are the only parties that have access to your personal information. At no time will we share this information with other parties.
If you do not have access to a computer at home, visit the service desk and they will be happy to help you.
As a member of the program you will receive one email per week with sale items and other promotions. You will periodically receive other emails making you aware of special time sensitive sales, events or recall info. You will also receive an email any time you earn a PLUS Rewards offer.
Yes, each family member can be a PLUS Rewards member. The best way to do this is sign up one family member, the person that will be the primary account holder. Then go online to stores website and add other family members to the account under secondary users. Each secondary user must have an individual phone number.
When signing up you will not receive a card because the PLUS Rewards program does not have a physical card. If you sign up for the program at the checkstand you will be given a temporary registration card that can be thrown away once your profile has been completed.
PLUS Rewards Points is an ongoing program that is based on quarters (13 weeks). You will accumulate PLUS Rewards Points for 13 weeks and then have two weeks to redeem your points. You will earn points for every dollar spent. This excludes the purchase of prescriptions, fuel, money orders, gift cards etc. Wallet credits will be awarded based on points earned. See chart below. At the start of each redemption period, you will receive an email with your points earned for the quarter. Be sure to give us your current email address so you won’t miss out!
Points |
Wallet Credit |
1500+ |
$15.00 |
1200-1499 |
$12.50 |
800-1199 |
$10.00 |
600-799 |
$5.00 |
Wallet credit is also known as in-store credit.
There are many ways that you can see your wallet credit balance.
- Your cashier can tell you each time you shop, once your phone number is entered.
- Look at the bottom of your receipt - there is an up-to-date balance.
- Go online and view your balance.
- Log into your account with your smartphone - this also works really well on your iPad, Kindle Fire, etc.
Think of your PLUS Rewards wallet credit as your own in-store credit account. You cannot be given cash from the account, but you can spend your balance on anything in the store except tobacco, alcohol, money orders, fuel, gift cards and prescriptions.
Your PLUS Rewards wallet credit can be spent on anything in the store except tobacco, alcohol, money orders, fuel, gift cards and prescription.
You can spend the wallet credit all at one time or just a little at a time. It’s your choice and under your control. Please note that some wallet credits have expiration dates. Make sure you have your email in your profile to receive notification of wallet credit.
For your protection we require ID when redeeming your wallet credit. That way, no one can use their neighbor’s phone number and redeem their neighbor’s balance.
To complete your PLUS Rewards profile follow these simple steps:
- Once you are enrolled at the store, go to your store’s PLUS Rewards website.
- Select "continue" in the bottom right corner Registration box and follow prompts.

- You will receive an email with username and temporary password.
- Log in with information contained in email.
- Update temporary password.
- Your PLUS Rewards profile is now complete
Are you aware of all the offers and exciting deals you can take advantage of when using your PLUS Rewards program? On the website you will find how many points you have earned, digital coupons you can add to your account, manage your account preferences and donate to nonprofit organizations.
Once you are logged in you will see the screen below. It will list your wallet credit, points and coupon savings on the right side of the page. It will also list the newest digital coupons available to you.
If you are interested in any of the coupons offered you will need to add them to your PLUS Rewards account. If you are interested in the coupon click the "Save to Wallet" button and now it will be available when you visit the store. For more information about coupon click “Details”. See screenshot below.
In the "Account" tab you can view or change anything pertaining to your PLUS Rewards account. You can also see your wallet credit, point balance, redeemed coupons, and receipts. See options below.
In the "Nonprofits" tab, you can link your account to a nonprofit organization. When you are linked to an organization they will receive a percentage of your purchases. To link your account click “select” by the organization you would like to support.
For your protection we require ID when redeeming your wallet credit. That way, no one can use their neighbor’s phone number and redeem their neighbor’s balance.
Participating Stores
Click on a store logo below to be taken to a sign-up page.








